https://www.meryldanciger.com/blue-shield-of-california daily 0.75 2021-08-21 https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1607923727502-BPRKFRH9H86VWWYEHHU4/Frame+9.jpg Blue Shield of California - Is it easy for you to find what you need on the intranet? https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1607924139266-TYZW1OW67IVOBGPC3F67/Group+2.jpg Blue Shield of California NEW https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1607924157731-98V8X3OSS5QEEWBMBO72/meet.jpg Blue Shield of California https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1607909098944-D632M80LDVUQ3ZYP3660/About.jpg Blue Shield of California https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1607909098486-KR8M283N5RITYF2K6DU1/Meet.jpg Blue Shield of California https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1607909098317-NIM9OCHEK3CWYD6EZDVT/News.jpg Blue Shield of California https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1607909098472-0CKH48RELULT89KJKNAP/Site.jpg Blue Shield of California https://www.meryldanciger.com/ed-auto-delivery daily 0.75 2021-08-11 https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1609561397845-003IKH28ENFHDKJV0SMK/top.png ED auto delivery - OPTIMIZING CONVERSION Upfront pricing for Erectile Dysfunction customers Lemonaid’s ED service represents a significant chunk of the total business. We were tasked with creating a new optimized flow for our most popular product, sildenafil. Our new flow resulted in lowering the cpa by ~ 50%! https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1609450118671-GL333SU64PDM5823ZG3F/flow_overview.png ED auto delivery https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1609563838824-N7N3C2UWWIRMW45311PE/a%3Ab_selector.png ED auto delivery - Confusion on dosage: How many F*cks do I get in a bottle? How does providing a choice impact the patient experience? We decided to A/B test As we dug into the design a question arose: Do folks want to choose the number https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1628462443070-97UMIQ0BC7LT5UBCEC2C/Artboard+Copy+4.png ED auto delivery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1609450396687-3T1K4NDYJPK2XHTLEVJM/a%253Ab_3.jpg ED auto delivery - How does providing a choice impact the patient experience? We decided to A/B test https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1609561480324-6UQIV78D42GBQ9OI0SN1/EDA_home_desktop.png ED auto delivery https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1609561514000-U005GHGT580P4JZYD5MK/choice.png ED auto delivery https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1609561501066-QFRJVLAKGFA9XCAT82KW/tadalafil_desktop.png ED auto delivery https://www.meryldanciger.com/mental-health-free-assessment daily 0.75 2021-08-21 https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1612655550820-GM5EEJ9SVKMWHZ62M91D/Frame+88.png Mental health free assessment https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1612724150082-9L2X7E7VMZM961RPZFRR/Frame+89.png Mental health free assessment - Our current mental health service leaves hesitant users out Emphasis on price, heavily discounted for the first month Emphasis on medications we prescribe & ship Most customers have been on treatment before Requires a video consult with a member of our medical team to understand severity of symptoms Doesn’t provide enough info for folks who are not sure if they need treatment. https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1629251252276-UUSTSZ69QOIE8LC4093X/Flow_MHA.png Mental health free assessment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1612740139371-GUR3CU8Z9MHOCUZGDTGI/135-+MH-A.jpg Mental health free assessment https://www.meryldanciger.com/boots daily 0.75 2021-08-21 https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1627511552325-1J2SNK3DY2G3CT5IFKZT/Group+1.png Boots Online Doctor https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1628651432244-I8CFJAX7S3VS4THX3WRB/Group+2+1.png Boots Online Doctor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1628481517750-MC9BXAQH1V5S3K72K6IN/Frame+94.1.jpg Boots Online Doctor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1629051719243-ZXGZDQSV2L38YFL2Q7DL/Frame+506.jpg Boots Online Doctor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1628651965014-TP9KG618YJ2DLFORN6EP/Frame+501.jpg Boots Online Doctor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1629053591882-K9YW3R4WADRYDJLBPRQZ/FLOW.png Boots Online Doctor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1627959029824-B31E6MBCXEIAH6PMHMMQ/Screen+Shot+2021-08-02+at+7.40+1.png Boots Online Doctor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1628646352729-80N723WCDTDL2NNW33PY/Frame+500.jpg Boots Online Doctor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1628652909014-0M4136G52ZTYMQ9I27ZL/Frame+503.jpg Boots Online Doctor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.meryldanciger.com/ed-delivery daily 0.75 2021-11-01 https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1628819826823-T8BSS74XUAYM3T3F985H/Frame+2.png ED Delivery https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1628821819612-CUBB3QR9B67T7SUON1B2/Frame+81.png ED Delivery - Make it stand out Old design: landing page graphic & dose selection page https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1628985713556-SKZDWU4EN2SEPRA3V2DI/Artboard+Copy+2.png ED Delivery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1628820023815-FVOZ8OL9QWVF3P00VNUJ/Group+3.png ED Delivery - Make it stand out Version 1 of price detail page used for A/B test https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1628996783786-T5K98X2BO4VOXMU2XHW4/Frame+82.png ED Delivery https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1628996807179-OOTFYLEO4YKRDU4V5BG0/Frame+83.png ED Delivery https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1628996367966-E596WCFZR6EFORHJ7MYV/Frame+86.png ED Delivery - Make it stand out Sildenafil price detail page vs Cialis Daily price detail page https://www.meryldanciger.com/messaging-redesign daily 0.75 2021-11-24 https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/a2c4c0ba-f019-4bd6-b574-e2894f8435dd/message_gif_phone.gif Messaging Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1629487236880-66LV7LVTWRJ82MGEZ3R4/Frame+88.png Messaging Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1629348361635-ZUL6TBUBBAXQA65XDT8Z/Frame+543.png Messaging Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1629344456224-PXB4CS802V1W4F0BSE4N/Frame+533.png Messaging Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1629351671744-Y1VOJU2IM7J47A6WKRKD/Frame+537.png Messaging Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1629346107062-OCGBRGNGUOTLQ9DMA4QK/Frame+535.jpg Messaging Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/3c8daa87-ebb1-4d44-aec2-ee9012d5c52a/Group+154.png Messaging Redesign https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/cf28f6df-bef2-44f4-815d-f29656ae320d/Group+157.png Messaging Redesign https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/5d408e67-439e-4729-bc45-5fba4f598e8c/iPhone+12+_+12+Pro.png Messaging Redesign https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/a2c3e901-c458-4956-bcde-c185059c53ee/Group+158.png Messaging Redesign https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/228fbacb-01ae-4b7d-8849-593f5f7715ad/Messaging+_reply.png Messaging Redesign https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/adbea799-f20f-4982-bba8-fc77608ee71a/Group+156.png Messaging Redesign https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/d7a10754-00d0-4b1b-bc53-2d3b21b7d0d8/Group+159.png Messaging Redesign https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/71eea93d-5e6c-404c-a3d8-21a5d1ace5ef/Messaging+_new.png Messaging Redesign https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/0415687c-845c-4050-9055-87b628f10bf0/Group+155.png Messaging Redesign https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/945fe01b-2a00-4484-99c6-d6eeafce022a/Group+160.png Messaging Redesign https://www.meryldanciger.com/about daily 0.75 2025-10-24 https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1629507765804-OECTSTSVAIPFUQL920WI/IMG_9667+copy.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.meryldanciger.com/home daily 1.0 2021-09-15 https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1629502555734-YHQBT7NNKQBP53SCMIV3/Frame+557.png Projects https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1629502669853-CPHI7MWC4EGNNYHP4BGQ/Frame+561.png Projects https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1629503331041-ORD0IBKR20K5RHRKMB9A/Frame+558.png Projects https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1629504066765-MB39894JO5SOA09RXNSK/Frame+565.png Projects https://images.squarespace-cdn.com/content/v1/5fd57db5fdb39c21462356ba/1629504842798-WLWYQUIV769C4QRBIK7Y/Frame+566.png Projects